social media – Page 2

06/18/201503/26/2018

Content Boost’s Marketing Seminar Heads to the Big Apple

As marketers, there is no richer experience than having meaningful dialogue with our industry counterparts. After all, just one quick conversation can give us the motivation to launch our next marketing campaign or encourage us to look at digital channels in a whole new light.

This very notion was on our minds when we conceptualized our first Content Boost Content Marketing Crash Course last December. Though we wanted to educate like-minded marketing professionals on the latest happenings in the industry—particularly content marketing happenings—we also wanted to create an open forum for all marketers to organically share their best tips and tricks. Our team was gratified that a group of busy marketers had the determination to spend a whole day listening to breakouts, participating in small group discussions and meeting one-on-one with our team. It shows just how much we crave insight into our craft and collaboration with our peers, especially in an eye-opening learning environment.

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06/02/201503/26/2018

‘Leaning In’ With Your Marketing Pursuits

I’ll admit… I am often late to crazes. It’s not that I don’t notice that something is taking off—be it Fitbits, smartphones or social media—it’s just that I suppose I like to come around to an idea on my own time, and not just because someone tells me I should be tapping into the latest fad.

I remember when I first heard of Sheryl Sandberg’s book “Lean In” two years ago. It sounded like something I would love. After all, as a woman in management, I understood that Sheryl was addressing managers like me and encouraging me to use my leadership position to help other women achieve their own ambitions. But again, I am slow to crazes.

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04/23/2015

Playing Twitter Like a Game

If you’re interested in content marketing chances are you’re most likely also interested in learning how your business will play in the world of social media.

It’s well known that many small- to medium-sized business owners are hesitant about getting on social media, specifically Twitter (I’ve come across too many to count). Oftentimes, they are worried they’re getting into the game too late and therefore won’t be able to compete with more established brands. I wanted to take a moment to share with you a recent experience that I had with this 140-character megaphone.

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04/10/2015

I’m Ready for Content Marketing … Where Do I Start?

It’s amazing the difference a year can make. I vividly remember attending a number of 2014 trade shows and having conversations with attendees about content marketing. They would go something like this:

Attendee: What do you do?

Me: I head up TMC’s content marketing division, Content Boost.

Attendee: What is content marketing?

Me: A marketing tactic that involves leveraging content—think blogs, white papers, email marketing messages—to organically sell your products and services.

Attendee: Oh … that’s just advertising, right?

#FAIL.

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04/06/2015

The Do’s and Don’ts of Blogger Outreach

You’ve launched your amazing new product or brand awareness campaign. You’ve used the tried and true, traditional routes: email marketing, print, social media, blogging, PPC. But you still need that extra push to put you over the edge. That’s where a blogger outreach campaign comes in.

In every industry, there are successful bloggers who boast a significant, loyal following and serious influence over their readers. But getting the attention of these influencers isn’t always as simple as you may think. Their inboxes are flooded each day with brands just like yours hoping to catch their attention. So how do you stand out in a sea of pitch letters?

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