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Employee Spotlight: Five Minutes with Digital Content Editor, Gerald Baldino

shutterstock_142997941Every marketing team has someone who always thinks outside the box. For Content Boost, that team member is Gerald Baldino. With an impressive writing background having worked at AOL’s Patch.com and New Haven’s “Groove Magazine,” Gerald has helped numerous clients launch successful content marketing campaigns. His right-brain mentality and affinity for the written word has enabled him to take the least sexy topic and turn it into something exciting.

“I think there is an interesting angle to any story,” explains Gerald. “It’s just a matter of uncovering it. Sometimes that angle is easy to find, and sometimes you have to dig for it. But it’s always there.” Continue reading “Employee Spotlight: Five Minutes with Digital Content Editor, Gerald Baldino”

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Four Critical Pieces of a Flawless Product Launch

Taking a new product to market is both an exhilarating and nerve-wracking experience. If the launch generates a buzz, the future is limitless. If it falls flat, months or even years of hard work go down the drain.

To be sure, the stakes for a launch are high, which is why businesses need a detailed strategy to execute during a product’s infancy. Here are five essential components of a flawless product launch that can help you take the market by storm:

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Continue reading “Four Critical Pieces of a Flawless Product Launch”

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Content Boost Sweepstakes: Because Who Doesn’t Want Free Blogs and an Apple TV?

shutterstock_147643232We’ve all received this email: “Fill out our 10-minute survey for the chance to win an Amazon gift card [or insert other gift here].” And chances are you’ve probably deleted it. After all, who really has the time to fill out a survey these days? And 10 minutes? Yeah right.

So I have something better for you. I know you are in need of some sort of content marketing help. How do I know this? My good friends at Content Marketing Institute (CMI) contend that 93 percent of B2B and 90 percent of B2C marketers are leveraging content marketing even though only 42 percent of B2B and 34 percent of B2C marketers feel they are effective at it. The market research overwhelmingly confirms a central theme: marketers want in with content marketing but they are wholly unprepared to launch a successful strategy because they deal with time, resource and budgetary constraints.

Continue reading “Content Boost Sweepstakes: Because Who Doesn’t Want Free Blogs and an Apple TV?”

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Need Help With Your Next Product Launch? Introducing Product Boost, Our Newest Program

shutterstock_130537106Launching a new product or service is certainly the type of behemoth task likely to keep you up at night. Chances are you toss and turn, agonizing over the answers to questions such as: Do I know what it takes to launch a product effectively? Am I using the right vehicles? What if our latest offering fails? Unfortunately, your fears are warranted.

Did you know that 66 percent of new products fail within two years and that 96 percent of all innovations fail to return their cost of capital? Regrettably, if you dig deeper, you will most likely uncover more harrowing figures.

Continue reading “Need Help With Your Next Product Launch? Introducing Product Boost, Our Newest Program”

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Employee Spotlight: Five Minutes with Digital Content Editor, Eric Lebowitz

shutterstock_142997941Eric Lebowitz joined the Content Boost family as one of its very first Digital Content Editors, and quickly made an impression with his larger than life personality and commitment to hard work. Before joining the team, Eric worked at the Child Guidance Center of Southern Connecticut and “Golf Digest Magazine.” Known around the office as the unofficial (or official if you ask him) “Content Boost Mayor,” Eric brings to the table many years of experience in content creation and has helped dozens of clients boost their website traffic and customer acquisition. Continue reading “Employee Spotlight: Five Minutes with Digital Content Editor, Eric Lebowitz”

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20 Sure-Fire Signs You’re a Content Marketer

shutterstock_182447726This past weekend I was out to dinner with some friends when the topic of work came up. After explaining a typical day in the life of a content marketer, my non-marketing friend turned to me and said “Oh, so you write for a living?” Immediately two thoughts came to mind: I need to get smarter friends and I should blog about this exact moment.

Content marketers are a rare breed in that we’re a fourth journalist, two-thirds marketer, one-tenth planner, one-eighth creative thinkers… Did I get the math right? I didn’t say we were mathematicians. We possess the traits of a journalist in that we’re inherently curious and passionate about writing, but we’re also strategic thinkers and metrics-driven like marketers and planners. Continue reading “20 Sure-Fire Signs You’re a Content Marketer”

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Three Easy Ways to Repurpose Your Content

Repurposing content can be tricky. Do it right, and you can extend the shelf life of a great piece of content and reach a whole new audience. But do it wrong, and you could wind up sounding like a broken record.

shutterstock_181197839Recycling content is all about taking an existing piece of work—whether  it’s a case study, white paper, or blog post— and giving it new life. However, this is where marketers often get tripped up as repurposing content is an easy way to get on Google’s bad side and convince search engine “spiders” that you are engaging in black hat SEO when done wrong.

Below are three simple ways you can repurpose content: Continue reading “Three Easy Ways to Repurpose Your Content”