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Three Quick Insights From CMI’s Latest B2B Benchmark Study

In the content marketing industry, there is no greater treasure trove of information than the Content Marketing Institute (CMI). That’s why content marketers all over the country were anxiously awaiting to dig into the 2016 benchmark studies from CMI as we head into the final quarter of 2015. As of this week, the wait is over as CMI has officially released their “B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America” study.

Via Shutterstock
Via Shutterstock

So, without further delay, we wanted to dive headfirst into this compilation of marketing statistics and give our readers three quick insights:

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Follow in DeNiro’s Footsteps! But Think ‘Intern,’ not ‘Actor’

Not that we’d mind a 70-year-old intern here at Content Boost, but we think Robert DeNiro probably has better things to do—like star in “The Intern,” a Nancy Meyers’ film production released this past weekend. While we haven’t yet had a senior citizen approach us for an internship, we welcome all takers who have a strong work ethic and an ambition to craft quality content.

Our summer interns ended their time with us just a short while ago, and we’re fresh on the hunt this fall for new quality replacements that can start immediately.

[youtube https://www.youtube.com/watch?v=vdmNdeiCvq0?version=3&rel=1&fs=1&showsearch=0&showinfo=1&iv_load_policy=1&wmode=transparent]

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Yee-haw! A Successful Return from Dallas Editor’s Day

Anybody who knows me will verify that I’m a huge people person. I love to shoot the breeze, ask questions and learn more about the person I’m talking with; perhaps that’s due to my journalistic nature.

This is why I love attending Editor’s Day, an event hosted frequently by Technology Marketing Corporation that invites a number of organizations to sit down with us and talk about their brand stories, their core competencies and what they’re doing in their niche marketplaces. Almost a year ago we were in Boston for Editor’s Day, speaking with companies located in the New England area. Last week we were in Dallas, where we were met by dozens of companies eager to discuss the latest with us. Continue reading “Yee-haw! A Successful Return from Dallas Editor’s Day”

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Introducing the Official Content Marketing Agency of the Dave Rothenberg Show

Being a resident of Fairfield County has its perks. There are some beautiful beaches, a rich colonial culture and of course an endless list of great dining options. And, as I found out yesterday, even the daily bumper-to-bumper traffic on the I-95 corridor between Norwalk and Bridgeport comes with a silver lining.

As I sat in crippling traffic, wondering what life would be like while navigating rush hour in an automatic vehicle, I tuned into rothenbergmy favorite sports talk station, 98.7 ESPN radio. Although I was a little annoyed with ESPN New York for seemingly overlooking the Jets’ 31-10 week 1 victory over the Cleveland Browns—instead opting to dissect Eli Manning 4th quarter brain cramp—I was pleased to find I had caught the Dave Rothenberg Show.

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Taking A Fall For Your Brand: A Lesson From NYFW 2015

NYFWListening to the Elvis Duran Show on my drive in to work this morning, a specific segment caught my attention. A high fashion runway model called in and gave the hosts and their listeners an inside view of what happened during this year’s New York Fashion Week (NYFW).

I learned that fashion designers are willing to do whatever it takes to raise brand awareness, even if that includes taking a stage dive.

The runway model divulged to the radio hosts that some fashion designers ask their models to deliberately take a spill on the runway with the hopes that audience members and media personnel will catch the embarrassing moments on film. The designers then assume that these videos of models flubbing up on the catwalk will go viral on channels such as You Tube and Twitter and will, in turn, raise more awareness for the designer’s brand.

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Content Marketing and Craft Breweries: A Match Made in Beer Heaven

I can still remember the moment I fell in love with craft beer and, believe it or not, it had nothing to do with the taste, color or aroma of these hop-filled brews.

I had just turned 21 and was flying out to visit my sister who now lives in Boulder, Colorado, which is home of some of the country’s best tasting, and most successful craft beers.shutterstock_81784003

Yes, Colorado has a lot more to offer than that fizzy yellow water that Coors attempts to pass off as beer.

Having been out to Colorado once before turning 21, I was excited to return over the Thanksgiving holiday and tour some of the local breweries such as Avery Brewing Co. (before they moved into their massive new location). In fact, Avery was the first brewery I ever toured and it was the place where I learned that craft brewing is far more about culture, love and passion than it is about making a great beer (but it’s a lot about that, too).

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Left Brain versus Right Brain: For Content Marketers it’s a Matter of “And” Not “Or”

I’m sure at some point in your life you’ve heard someone label you (or perhaps you labeled yourself) either “right brained” or “left brained.” But I say, why do you have to be just one? In fact, as a content marketer, I know that I cannot afford to fall into the trap of exclusively thinking either one way or another. Instead, content marketers must extract valuable qualities associated with each side of the brain and integrate them to produce a well-rounded content creation strategy.

So, let’s refresh our memories about which characteristics are associated with each side of the brain. “Left brained” thinkers are usually analytical, literal and organized while “right brained” thinkers are dreamers, emotional and creative. But, the best marketers are analytical and creative; here’s a better look at how they use each side of the brain to create the most effective range of content:

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Cold Weather Alert: It’s Time to Warm up Your Content Marketing Strategy

This morning I did something I hate to do: I had to warm up my car.

As I walked to my car in the darkness that is 6:30 a.m. on one of the last few weeks of October, I noticed my windows were coated in a thin sheet of ice. The ice was easily penetrable, but I know it won’t be long before that ice will be sealing my car doors completely shut.

winter Continue reading “Cold Weather Alert: It’s Time to Warm up Your Content Marketing Strategy”

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Employee Spotlight: Five Minutes With Quality Control Editor, Peg Ventricelli

shutterstock_142997941No one knows his or her way around an AP Style Book like Content Boost’s Quality Control Editor Peg Ventricelli. Passive voice, dangling modifiers, split infinitives … you name it, Peg can spot it. As the last set of eyes on content produced by CB’s team of editors, Peg ensures that every “t” is crossed and every “i” is dotted. Continue reading “Employee Spotlight: Five Minutes With Quality Control Editor, Peg Ventricelli”